However, they’re not entirely synonyms, but rather phrases and words that are closely connected to your main keyword. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive.
Build a web of internal links
By being mindful of these potential issues, you can streamline your ranking process and reduce the likelihood of errors. This formula ranks the value in cell A2 within the range A2 to A10, from highest to lowest. If you want ascending order, you’d replace the zero with a one. Also, if you’d like to learn more about how we collected and analyzed our data, here is a link to our study methods.
Key Ranking Factors
- Scroll further for competitor keyword usage, and apply those insights.
- These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product.
- So you can end up with many weak pages instead of one strong enough to rank.
- Website loading speed is crucial for both user experience and one way for how to rank higher on Google.
Our team of writers have over 40 years of experience in the fields of Machine Learning, AI and Statistics. Note that a #N/A value was produced for each of the Spurs players since we specified in the formula that we only want to provide a ranking for players on the Mavs team. If Google can’t index your pages, you won’t be able to rank in Google search at BHS Links all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.
➡️ Identifying Relevant Keywords
It organizes content into intent-oriented categories such as Watch, Listen, Shop, Food, and Social. This organization helps users quickly find relevant content from various apps without navigating through each one individually. Custom store listings on Google Play are unique versions of your app’s default page.
Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist seems like a small thing, but it makes a world of difference.